Owner of the Data Processing
Via Olindo Guerrini 21
00137 - Roma - Italia
Types of Data Collected
Among the Personal Data collected by Basebear, either independently or through third parties, are: Tracking Tool; Usage Data; first name; last name; email; phone number; billing address; address; VAT number; tax code; company name; country; province; zip code; city; various types of Data; Device Information; geographic location; language.
Method and place of processing of collected Data
Mode of treatment
The Data Controller takes appropriate security measures to prevent unauthorized access, disclosure, modification or destruction of Personal Data. The processing is carried out by means of computer and/or telematic tools, with organizational methods and logics strictly related to the indicated purposes. In addition to the Data Controller, in some cases, other subjects involved in the organization of Basebear (administrative, commercial, marketing, legal, system administrators) or external subjects (such as third party technical service providers, postal couriers, hosting providers, communication agencies) also appointed, if necessary, Data Processors by the Data Controller may have access to the Data. The updated list of Data Processors can always be requested from the Data Controller.
Legal basis for processing
The Owner processes Personal Data related to the User if one of the following conditions exists:
- the User has given consent for one or more specific purposes; Note: In some jurisdictions, the Data Controller may be authorized to process Personal Data without the need for the User's consent or another of the legal bases specified below, as long as the User does not object to such processing. However, this does not apply if the processing of Personal Data is governed by European legislation on the protection of Personal Data;
- processing is necessary for the performance of a contract with the User and/or the execution of pre-contractual measures;
- processing is necessary to fulfill a legal obligation to which the Controller is subject;
- the processing is necessary for the performance of a task of public interest or the exercise of public authority vested in the Controller;
- processing is necessary for the pursuit of the legitimate interest of the Owner or third parties.
The Data are processed at the Owner's operational headquarters and at any other location where the parties involved in the processing are located. The User's Personal Data is resident in Europe, specifically Basebear uses Amazon AWS as the infrastructure for data storage and service execution.
Data are processed and kept for the time required by the purposes for which they were collected. Therefore:
- Personal Data collected for purposes related to the performance of a contract between the Data Controller and the User will be retained until the performance of that contract is completed.
- Personal Data collected for purposes attributable to the legitimate interest of the Data Controller will be retained until such interest is satisfied. The User may obtain further information regarding the legitimate interest pursued by the Controller in the relevant sections of this document or by contacting the Controller.
When processing is based on the User's consent, the Controller may retain Personal Data longer until that consent is revoked. In addition, the Controller may be obliged to retain Personal Data for a longer period in compliance with a legal obligation or by order of an authority. At the end of the retention period, the Personal Data will be deleted. Therefore, at the expiration of this period the right of access, deletion, rectification and the right to Data portability can no longer be exercised.
We use the information we collect for the following general purposes: providing products and services, billing, identification and authentication, improving services, contacting you, understanding and resolving app crashes and other reported problems, and to send you periodic updates about new features and product offerings that may be of interest to you. We will never sell your personal information to third parties.
Purposes of the Processing of Collected Data
User Data is collected to enable the Data Controller to provide the Service, fulfill legal obligations, respond to requests or enforcement actions, protect its rights and interests (or those of Users or third parties), detect any malicious or fraudulent activities, as well as for the following purposes: Statistics, Tag management, Viewing content from external platforms, Content commentary, Contacting the User, Social features, Payment management, Heat mapping and session logging, SPAM protection, Registration and authentication provided directly by Basebear, Registration and authentication, Content and feature performance testing (A/B testing), Remarketing and behavioral targeting, Interaction with live chat platforms, Management of data collection and online surveys, Interaction with social networks and external platforms, Contact management and message sending, Activity data management, and Hosting and backend infrastructure. To obtain detailed information about the purposes of processing and the Personal Data processed for each purpose, the User may refer to the section "Personal Data Processing Details."
Details of the processing of Personal Data
Personal Data are collected for the following purposes and using the following services:
Registration and authentication
By registering or authenticating, the User allows Basebear to identify him/her and give him/her access to dedicated services. Personal Data are collected and stored for registration or identification purposes only. The Data collected are only those necessary to provide the service requested by the User.
Direct Registration (Basebear)
The User registers by filling out the registration form and directly providing Basebear with his/her Personal Data. Personal Data processed: first name; last name; email.
Contact via telephone (Basebear)
Users who have provided their phone number may be contacted for commercial or promotional purposes related to Basebear, as well as to fulfill support requests. Personal Data Processed: phone number.
Mailing list or newsletter (Basebear)
By registering for the mailing list or newsletter, the User's email address is automatically added to a list of contacts to whom email messages containing information, including information of a commercial and promotional nature, about Basebear may be sent. The User's email address may also be added to this list as a result of registering with Basebear or after making a purchase. Personal Data Processed: email; name.
Contact Form (Basebear)
The User, by filling out the contact form with their Data, consents to their use to respond to requests for information, quotes, support or any other nature indicated by the header of the form. Personal Data processed: email; name; phone number.
Hosting and backend infrastructure
These types of services function to host Data and files that enable this Web Site to function, enable its distribution, and provide a ready-made infrastructure to deliver specific functionality of this Web Site. Some of the services among those listed below, if any, may operate on geographically distributed servers, making it difficult to determine the actual location where Personal Data is stored.
Amazon Web Services (AWS) (Amazon Web Services, Inc.)
Protection from SPAM
This type of services analyzes Basebear traffic, potentially containing Users' Personal Data, in order to filter it from parts of traffic, messages and content recognized as SPAM.
The services contained in this section allow the Data Controller to monitor and analyze traffic data and serve to track User behavior.
Google Analytics (Google Ireland Limited)
Google Analytics is a statistics service provided by Google Ireland Limited ("Google"). Google uses the Personal Data collected for the purpose of tracking and examining the use of this Website, compiling reports and sharing them with other services developed by Google. Google may use Personal Data to contextualize and personalize ads in its advertising network. In Google Analytics 4, IP addresses are used at the time of collection and then deleted before the data is recorded in any data center or server. To learn more, you can consult Google's official documentation. Personal Data Processed: city; Usage Data; browser information; device information; latitude (of city); longitude (of city); number of Users; session statistics; Tracking Tools. Place of processing: Ireland.
Viewing content from external platforms
This type of service allows users to view content hosted on external platforms directly from the pages of this website and interact with them. However, this type of service may collect web traffic data related to the pages where the service is installed, even when users are not using it.
Unless otherwise specified, Basebear processes all payments by credit card, bank transfer, or other means through external payment service providers. In general, and unless otherwise specified, Users are asked to provide payment details and personal information directly to such payment service providers. Basebear is not involved in the collection and processing of such information: instead, it will only receive a notification from the payment service provider in question about the successful payment.
More information about the treatment
Defense in court
The User's Personal Data may be used by the Data Controller in court or in the preparatory stages of its possible establishment for the defense against abuses in the use of this Website or related Services by the User. The User declares that he/she is aware that the Data Controller may be obliged to disclose the Data by order of public authorities.